Most occupations involve some form of
creativity. A retail salesperson , for example,
might design a more engaging product pitch, and
a physicist might devise some new way of
understanding nature.
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of the job. Among these occupations are those
for artists and related workers, designers, and
media and communication workers.
Artists and related workers
Artists and related workers create aesthetic
pieces that try to capture certain beliefs,
feelings, or ideas. For example, a painter may try
to express happiness through a watercolor
landscape of a summer day. These workers
typically develop a unique style.
The occupations described in this category
include art directors, craft artists, fine artists,
and multimedia artists.
Art directors. Art directors design the vision for a
product or work of art. They decide which
artistic styles and elements to use, and they
supervise artists. Art directors work primarily in
visual communications media, including
advertising, publications, video games, theater,
and film.
Craft artists. These artists create handmade arts
and goods using a variety of raw materials, such
as wood, metal, and fabric. Craft artists may sell
their work at craft fairs, in art studios, or to
customers directly on commission. Examples of
these artists are quilters, woodworkers, potters,
and jewelers.
Fine artists. Fine artists use visual techniques to
as a form of creative expression. These artists
study traditional art disciplines, such as painting
and sketching. Fine artists showcase and sell
their works at galleries and studios, through a
broker, or to customers directly. Occupations
include illustrators, painters, cartoonists, and
sculptors.
Multimedia artists. These artists combine visual
art with a variety of forms, such as sound,
storytelling, or animation. With the help of film,
cameras, computers, and other tools, multimedia
artists create video games, commercials, music
videos, and more. Examples of occupations are
special effects artists, 3D animators, and game
designers.
Designers
Designers make original creations that have
practical or aesthetic purpose. Businesses in
nearly all industries rely on designers to develop
and implement ideas for products or services.
Designers may start a project by sketching ideas
on paper or creating a computer prototype.
Feedback from clients and staff members helps
refine the ideas into a final product.
The following design occupations described are
commercial and industrial, fashion, floral, graphic,
interior, and set and exhibit designers.
Commercial and industrial designers. These
designers focus on how customers interact with
technical products and services, such as cell
phones and online marketplaces. By researching
and collecting data on customer behavior and
market needs, these workers improve artistic
design and ease of use, and ensure integration
with existing products or services.
Commercial and industrial designers usually work
on teams with engineers, managers, and other
designers.
Fashion designers. Fashion designers create
clothing, accessories, and footwear. For each
product, they choose fabrics, colors, and patterns
that are practical and have aesthetic appeal.
They may develop original designs or adapt
fashion trends. Some products have a recurring
theme, such as a similar color palette or style,
and are designed as part of a collection.
Fashion designers may oversee production of the
garments, ensuring that workers such as
seamstresses follow the designs. Often, they
market their products to retailers and customers
at fashion and trade shows.
Floral designers. These designers create
arrangements with live and dried flowers and
foliage. For each arrangement, they must
consider the occasion—such as a wedding or
birthday—and the customer’s needs, budget, and
preferences.
Floral designers may order flowers from
wholesalers or grow their own. They must learn
each flower’s properties, including its season and
colors, the sentiment it conveys, and how to
care for it.
Graphic designers. Graphic designers visually
communicate ideas and messages for
commercial or promotional purposes. Using
words, images, and symbols, these designers
tweak style elements—such as color and
typography—to create posters, logos, packaging,
and other products.
Graphic designers usually work for an art director
or for a client directly. They also may work
closely with people in advertising,
communications, and marketing.
Interior designers. These designers plan and
furnish the insides of residential, commercial,
and industrial spaces. They consider the
aesthetics, safety, and function of each space,
as well as the client’s needs and budget.
Interior designers create a plan to specify design
elements, such as lighting fixtures, furniture, and
flooring. The plan also estimates the project’s
cost and timeline.
Interior designers often work with architects,
engineers, and builders. They may specialize in a
particular style or field, such as sustainability,
renovation, or kitchen design.
Set and exhibit designers. Set and exhibit
designers develop and prepare displays and
spaces for theater, film, museum, and industry
events. They coordinate with clients and
consider the design’s budget, timeline, and
purpose.
Designers collaborate with workers in charge of
lighting, special effects, props, and construction.
They also consult with experts to understand
elements from a style or period, and they inspect
the finished set or exhibit to ensure that it
matches their design.
Media and communication workers
Media and communication workers use words or
images to convey information and ideas. Some
write fictional stories, and others capture
information or actual events, such as breaking
news.
Among these creative occupations are editors,
photographers, technical writers, and writers and
authors.
Editors. Editors plan, review, and revise written
material for publication. They coordinate with
writers to explore ideas, establish a schedule,
and maintain style standards. When reviewing
and revising drafts, editors try to preserve the
author’s voice while verifying facts, correcting
grammar, and reorganizing content to improve
readability. Examples include technical and
managing editors.
Photographers. Photographers use cameras,
lenses, computers, and other equipment to
produce images. They photograph people,
landscapes, architecture, food, merchandise, or
other subjects, depending on their specialty or
the type of project for which they are hired.
Many photographers are freelancers, but others
work for an employer, such as a newspaper or
magazine. Photographers are often grouped by
the type of images they create. Examples are
news, medical, and portrait photographers.
Technical writers. These writers communicate
complex information to a general audience. They
write instruction manuals, supporting documents,
and other types of explanatory text. Increasingly,
they incorporate graphics and, in electronic
resources, sound and video to improve readers’
comprehension.
Technical writers often collaborate with other
workers, such as product designers, engineers,
and customer support specialists. These other
workers help writers understand the product and
obtain data for diagrams and charts; they also
offer feedback on drafts and the final product.
Writers and authors. Writers and authors compose
materials for print and online publications, films
and television shows, advertisements, and more.
They may write fiction or nonfiction pieces, and
their work might include scripts, novels, or
articles.
To get started, writers often research their
subject matter. They also brainstorm ideas to
create an outline that gives their draft structure.
With the help of editors, writers and authors
revise a draft until it is ready to be published.
Examples of writers and authors are
screenwriters, biographers, playwrights, novelists,
copy writers, and bloggers.
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